Microsoft Includes Starfield Testers In Union, Offers Game Copies With New Conditions
Portfolio Pulse from Franca Quarneti
Microsoft Corp (NASDAQ:MSFT) has included 77 temporary game testers from ZeniMax Studios into a quality assurance union, with 23 testers becoming full-time employees and all testers receiving raises. The unionization has also provided testers with paid holidays, sick time, and complimentary copies of Starfield. This move by Microsoft, following its acquisition of ZeniMax's parent Bethesda for $8.1 billion in 2020, sets a new standard in the gaming industry's labor practices and contrasts with allegations against Sega of America for threatening unionized staff.
December 11, 2023 | 10:06 pm
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POSITIVE IMPACT
Microsoft's recognition of the ZeniMax Workers United-CWA union and the provision of improved benefits and raises to game testers may enhance its reputation as a socially responsible employer, potentially attracting talent and positively influencing investor sentiment.
Microsoft's proactive stance on labor issues and the positive changes for ZeniMax game testers are likely to be viewed favorably by investors who value corporate social responsibility. This could lead to a positive perception of Microsoft's company culture and potentially attract skilled workers, which may have a beneficial effect on the company's stock price in the short term.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80