While the increase in short interest for Discover Financial suggests that some investors are expecting the price to fall, the fact that it is below the peer group average and the lack of a direct correlation between short interest and immediate price movement leads to a neutral short-term impact score. The relevance is high as the article is specifically about Discover Financial's short interest. The importance is moderate because short interest is a significant factor for investors, but not the only one. The confidence level is moderate due to the complexity of predicting stock movements based on short interest alone.