Top 10 Google Searches In 2023 For Sports, Entertainment: Damar Hamlin, Travis Kelce, The Last Of Us, Barbie, Oppenheimer Dominate
Portfolio Pulse from Chris Katje
Google, owned by Alphabet Inc, was the go-to search engine for 2023's top sports and entertainment queries. Damar Hamlin topped athlete searches due to his on-field cardiac arrest. Travis Kelce's popularity surged, partly due to his relationship with Taylor Swift. Soccer's global appeal was evident with Kylian Mbappe and Harry Kane being highly searched. Inter Miami CF, with Messi, was the most searched sports team, benefiting Apple Inc's media rights deal with MLS. Jeremy Renner led actor searches after his accident, with Disney's 'Hawkeye' role noted. Netflix's 'Wednesday' starring Jenna Ortega was a hit. 'Barbie' was the most searched movie, a joint venture by Mattel Inc and Warner Bros. Discovery, while 'Oppenheimer' by Comcast's Universal Pictures also saw high interest. 'The Last of Us' from Warner Bros. Discovery's HBO was the most searched TV show.
December 11, 2023 | 5:45 pm
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POSITIVE IMPACT
Apple Inc's media rights deal with MLS gained value with the popularity of Inter Miami CF and Lionel Messi, potentially boosting Apple TV+ subscriptions.
The high search volume for Inter Miami CF, linked to Lionel Messi, suggests increased public interest, which could translate to higher Apple TV+ subscriptions due to the existing media rights deal with MLS.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Comcast's Universal Pictures released 'Oppenheimer', which ranked high in Google searches, potentially influencing box office performance and Comcast's entertainment revenue.
The significant search interest in 'Oppenheimer' could correlate with strong box office performance, positively impacting Comcast's entertainment segment revenue.
CONFIDENCE 80
IMPORTANCE 65
RELEVANCE 70
POSITIVE IMPACT
Jeremy Renner's accident led to increased searches for his role in Disney's 'Hawkeye', potentially affecting Disney+ viewership and engagement.
The attention garnered by Jeremy Renner's accident could lead to increased viewership and engagement with Disney's 'Hawkeye', benefiting Disney+ streaming service.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Alphabet Inc's Google was the primary search engine for top 2023 queries in sports and entertainment, indicating sustained user engagement and potential advertising revenue.
As the primary search engine for trending topics, Google's high usage for popular searches suggests robust user engagement, which is critical for maintaining its dominant market position and attracting advertisers.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Mattel's 'Barbie' movie, in collaboration with Warner Bros. Discovery, topped Google searches and box office sales, potentially boosting Mattel's brand and revenue.
The 'Barbie' movie's success in searches and box office performance is likely to enhance Mattel's brand visibility and could lead to increased revenue from both movie earnings and associated merchandise sales.
CONFIDENCE 90
IMPORTANCE 85
RELEVANCE 90
POSITIVE IMPACT
Netflix's 'Wednesday' became one of the most-watched series, indicating strong content performance and potential subscriber retention or growth.
The popularity of 'Wednesday' as one of the most-watched series on Netflix suggests that the platform's content strategy is effective, which could lead to subscriber retention or growth.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 80
POSITIVE IMPACT
Warner Bros. Discovery's 'Barbie' and 'The Last of Us' led Google searches, indicating strong content performance and potential positive impact on viewership and subscriptions.
The high search interest in 'Barbie' and 'The Last of Us' suggests that Warner Bros. Discovery's content is resonating with audiences, which could lead to increased viewership and subscriptions for its streaming services.
CONFIDENCE 90
IMPORTANCE 85
RELEVANCE 90