Waterfront Brands Selects BigCommerce To Optimize New Boat Lift Warehouse Website Into A Dynamic Storefront, Adding To Its Portfolio Of Brands Already On The Ecommerce Platform
Portfolio Pulse from Benzinga Newsdesk
Waterfront Brands has chosen BigCommerce (NASDAQ:BIGC) to revamp its Boat Lift Warehouse website into a dynamic storefront. This marks the fourth brand from Waterfront Brands to utilize the BigCommerce platform. The migration from WordPress to BigCommerce, led by agency partner Groove Commerce, aims to enhance ecommerce functionalities, improve product data and search accuracy, and provide better customer purchasing experiences. BigCommerce's flexibility and ease-of-use were key factors in Waterfront Brands' decision, with the goal of driving customer loyalty and increasing sales.
December 11, 2023 | 1:20 pm
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BigCommerce is expanding its partnership with Waterfront Brands by adding the Boat Lift Warehouse to its platform, which is expected to enhance the brand's ecommerce capabilities and customer experience.
The news of Waterfront Brands selecting BigCommerce for its Boat Lift Warehouse website indicates a strengthening of their partnership and could lead to increased usage of BigCommerce's platform. This positive development is likely to be viewed favorably by investors and could have a positive short-term impact on BigCommerce's stock price, reflecting the company's continued growth and expansion within the ecommerce platform market.
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