Meta Rolls Out New Tagging Feature For Threads To Tackle Hashtag Spams
Portfolio Pulse from Benzinga Neuro
Meta Platforms Inc. (NASDAQ:META) has launched a new tagging feature in its Threads app to improve user experience and reduce spam. The feature, which allows users to tag topics in posts, was successfully trialed in Australia and is now rolling out globally. Unlike traditional hashtags, Threads' tags appear as blue text and can include spaces and special characters. The app limits users to one tag per post to minimize spam and focuses on community building over 'engagement hacking'. Threads has seen a significant increase in downloads, surpassing X (formerly Twitter), with 41 million new downloads since September.

December 11, 2023 | 12:37 pm
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POSITIVE IMPACT
Meta Platforms Inc. has introduced a new tagging feature in Threads to improve user experience and reduce spam, which could positively impact user engagement and potentially drive further growth in app downloads.
The introduction of a new feature that improves user experience and reduces spam is likely to be viewed positively by both users and investors. Given the reported surge in Threads' popularity, this update could maintain or even accelerate the app's growth trajectory, which may have a favorable impact on Meta's stock in the short term. The relevance is high as the news is directly about Meta's product, and the importance is significant due to the potential for increased user engagement and growth. The confidence level is not at the maximum because the long-term impact of new features on stock prices can be unpredictable.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80