Samsung Ramps Up Foldable And VR Display Units In Preparation For Apple's Onslaught
Portfolio Pulse from Benzinga Neuro
Samsung (OTC:SSNLF) is reorganizing its display unit to concentrate on foldable screens and extended reality microdisplays, aiming to lead in these technologies. The move is a response to competition from Oppo and OnePlus in the foldable phone market and to prepare for Apple's (NASDAQ:AAPL) entry into foldable Macs and iPads, as well as the anticipated release of Apple's Vision Pro headset. Samsung plans to make foldables mainstream and secure differentiated technologies, with results expected to show by the Galaxy Z Fold 6 release.
December 11, 2023 | 12:05 pm
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POSITIVE IMPACT
Samsung's strategic reorganization to focus on foldable and VR display units is a proactive move to solidify its market position against competitors and in anticipation of Apple's new products.
Samsung's reorganization signals a strong commitment to leading in foldable and VR display technology, which could attract investor interest and potentially increase its market share. The focus on innovation and anticipation of market trends is likely to be viewed positively in the short term.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 80
NEUTRAL IMPACT
Apple's work on foldable Macs, iPads, and the Vision Pro headset could face stiff competition from Samsung's intensified focus on foldable and VR display technology.
While Samsung's reorganization is a defensive move against Apple's upcoming products, the direct impact on Apple's stock is uncertain. Apple has a diverse product portfolio and strong market presence, which may mitigate the impact of Samsung's strategy in the short term.
CONFIDENCE 70
IMPORTANCE 65
RELEVANCE 60