Elon Musk Says Bookmarked Content Will Soon Become Searchable On X
Portfolio Pulse from Ananya Gairola
Elon Musk announced that bookmarked content on X (formerly Twitter) will soon become searchable. This feature enhancement comes as X's CEO Linda Yaccarino reported a 30% increase in bookmark usage over three months. The platform, which Musk acquired for $44 billion, has seen its valuation drop to $19 billion amid ad revenue losses and controversies, including Musk sharing an antisemitic theory and a lawsuit from former Twitter security head Alan Rosa over an alleged unjust termination.
December 11, 2023 | 7:54 am
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POSITIVE IMPACT
Elon Musk's announcement of a new searchable bookmark feature on X could potentially improve user experience and engagement, which may be positive for the platform's future growth and recovery.
The introduction of new features like searchable bookmarks could improve user engagement and experience, which is critical for a social media platform. This could potentially lead to increased user retention and attract new users, thus having a positive impact on the company's stock in the short term. However, the ongoing legal issues and ad revenue challenges may temper the positive impact.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70