Here's How Much Amazon's Ads Business Is Willing To Pay For Top Talent
Portfolio Pulse from Bibhu Pattnaik
Amazon.com Inc (NASDAQ:AMZN) has ramped up hiring for its advertising division, Amazon Ads, with over 400 job openings as of December 8, a significant increase from 29 at the beginning of the year. The hiring surge is part of Amazon's strategy to expand its streaming TV ad revenue, targeting small to midsize brands. Salary data from the U.S. Department of Labor for foreign workers reveals a range of compensation for various roles within Amazon Ads.
December 09, 2023 | 11:08 pm
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Amazon is aggressively expanding its Amazon Ads division, indicating a strategic focus on growing its advertising revenue, especially in streaming TV. The hiring increase and competitive salaries for new roles suggest a strong investment in this area.
The aggressive hiring for Amazon Ads suggests that Amazon is prioritizing its advertising business, which could lead to increased revenue from this sector. This strategic move is likely to be viewed positively by investors, as it indicates growth potential and could contribute to a positive short-term impact on AMZN's stock price.
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