Lionel Messi To The Rescue: Could Soccer Superstar Help Beer Company Move Past Boycott And Backlash?
Portfolio Pulse from Chris Katje
Anheuser-Busch InBev (NYSE:BUD) has faced boycotts and backlash, impacting Bud Light sales. The company is now the official beer sponsor of CONMEBOL Copa America USA 2024 and has signed Lionel Messi as a brand ambassador to promote Michelob Ultra. Messi's influence has previously boosted brand awareness and sales for other entities, and Anheuser-Busch aims for similar results. The company has a history of sports sponsorships and partnerships to enhance brand appeal. BUD shares have risen 6% YTD, recovering from the boycott impact.
December 09, 2023 | 3:35 pm
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Anheuser-Busch InBev has partnered with Lionel Messi to promote Michelob Ultra for the upcoming CONMEBOL Copa America USA 2024, aiming to recover from Bud Light's sales decline due to boycotts.
The partnership with Messi is likely to have a positive short-term impact on BUD's stock price due to his massive following and proven influence on brand awareness and sales. The company's history of successful sports sponsorships and the recent price action recovery suggest a favorable market response to such marketing strategies.
CONFIDENCE 75
IMPORTANCE 80
RELEVANCE 90