Manchester United And MLILY Extend Global Partnership
Portfolio Pulse from Benzinga Newsdesk
Manchester United has extended its global partnership with MLILY, a leading mattress and pillow manufacturer, to now include sofas. The partnership, which began in 2016, will be officially unveiled in Shanghai at the #ILOVEUNITED fan event. The collaboration has involved fan activities, cultural exchanges, and enhancing rest and recovery services for players. The CEO of Alliances and Partnerships at Manchester United, Victoria Timpson, emphasized the importance of quality sleep and relaxation for athletes. MLILY's founder, James Ni, highlighted the partnership's role in elevating the brand's stature globally and the shared focus on innovation with Manchester United.
December 08, 2023 | 10:01 pm
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Manchester United extends its global partnership with MLILY, adding sofas to their collaborative product range, aiming to enhance player and fan relaxation experiences.
The extension of the partnership with MLILY is likely to have a positive impact on Manchester United's brand image and fan engagement, potentially leading to increased merchandise sales and positive market sentiment. The focus on player well-being could also be seen as an investment in the team's performance.
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