U.S. Senators have introduced the 'Fans First' bill aimed at reforming the live-event ticketing system to address transparency, regulation, and consumer protection issues. The bill seeks to prevent unfair and deceptive practices, such as the use of bots to purchase tickets in bulk, and to ensure that ticket fees are disclosed upfront. The legislation could impact companies involved in event ticketing, such as Live Nation Entertainment (LYV), by potentially imposing new regulations and compliance requirements.