Meta Platforms Inc. (NASDAQ:META) has launched 'Purple Llama,' a project aimed at promoting the ethical development of AI by providing developers with tools and evaluations for creating responsible AI. The project includes 'Llama Guard,' a model to prevent the generation of risky content, and features permissively licensed components for cybersecurity and input/output safeguards. This initiative aligns with Meta's focus on AI, as demonstrated in their annual Connect conference and the earlier launch of LLaMA for AI research.