Brittney Griner Will Exclusively Share Her Story Across Multiple Platforms Via ESPN-Disney Partnership
Portfolio Pulse from Maureen Meehan
Brittney Griner, WNBA star and two-time Olympic Gold Medalist, has partnered with Walt Disney Co (NYSE:DIS) to produce a documentary feature with ESPN Films, a scripted limited series through ABC Signature, and an interview with ABC News. The content will cover her basketball career, arrest in Russia, and subsequent release. This partnership signifies a major collaboration between ESPN and Disney, with more joint projects anticipated.
December 08, 2023 | 3:19 am
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Walt Disney Co (NYSE:DIS) is set to produce a documentary, series, and interview with Brittney Griner, highlighting her life and advocacy, which may attract significant audience interest.
The partnership with Brittney Griner is likely to generate positive media attention and viewer interest for Disney's ESPN and ABC platforms. The story's compelling nature and Griner's public profile could lead to increased viewership and potentially boost Disney's brand image and content value in the short term.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80