Did GTA 6 Trailer Just Ignite A Spotify Sensation With Tom Petty's Hit?
Portfolio Pulse from Franca Quarneti
The release of the Grand Theft Auto VI (GTA 6) trailer by Take-Two Interactive Software's Rockstar Games has led to a significant increase in Spotify streams for Tom Petty's song 'Love Is a Long Road.' The trailer, which revealed a 2025 release date for the game and featured impressive NPCs, has amassed over 120 million views. Spotify Technology reported a 36,979% increase in streams for the song, with over 11 million plays by December 6. The song's resurgence is linked to its feature in the highly viewed trailer, and it's not the first time Tom Petty's music has been associated with the GTA series.
December 07, 2023 | 11:01 pm
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POSITIVE IMPACT
Spotify experienced a 36,979% increase in streams for Tom Petty's 'Love Is a Long Road' after the song was featured in the GTA 6 trailer.
The dramatic surge in Spotify streams for the featured song in the GTA 6 trailer indicates a strong correlation between popular media content and streaming activity, which could lead to a positive short term impact on Spotify's stock as it highlights the platform's role in music discovery and popularity.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Take-Two Interactive's Rockstar Games released the GTA 6 trailer, resulting in over 120 million views and significant media attention.
The release of the GTA 6 trailer has generated significant media buzz and public interest, which could positively impact Take-Two Interactive's stock price in the short term due to increased visibility and anticipated future sales.
CONFIDENCE 90
IMPORTANCE 85
RELEVANCE 90