Zig-Zag Rolling Paper Brand Launches Vintage Apparel Collection Ahead Of 145th Anniversary
Portfolio Pulse from Joana Scopel
Zig-Zag, the renowned rolling paper brand, has launched its 'Vintage' apparel collection as a tribute to its long-standing history in the smoking industry. The collection includes a variety of streetwear items featuring classic Zig-Zag iconography. The brand is licensed in the U.S. and Canada by North Atlantic Operating Company, L.P., a subsidiary of Turning Point Brands, Inc. (NYSE:TPB). The launch comes ahead of Zig-Zag's 145th anniversary in 2024 and aligns with consumer demand, potentially aiding in the brand's expansion into new segments. Turning Point Brands' stock saw a slight increase of 0.88% to $24.11 per share on Thursday afternoon.
December 07, 2023 | 9:17 pm
News sentiment analysis
Sort by:
Ascending
POSITIVE IMPACT
Turning Point Brands, Inc. (NYSE:TPB), through its subsidiary, licenses the Zig-Zag brand in the U.S. and Canada. The launch of Zig-Zag's 'Vintage' collection may positively influence TPB's brand recognition and sales, potentially impacting its stock price.
The release of Zig-Zag's 'Vintage' collection is directly related to Turning Point Brands, as it holds the licensing rights. The positive reception of the collection and its alignment with consumer demand could lead to increased sales and brand visibility, which may have a favorable short-term impact on TPB's stock price. The stock's slight increase on the announcement day suggests a positive market reaction, although apparel is not the core business of TPB, which may limit the overall impact.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80