Promotional events like 'Day of the Dozens' are designed to increase sales volume by incentivizing customers to make additional purchases. This can lead to a temporary spike in revenue, which may be viewed positively by investors. The direct mention of the promotion suggests a high relevance to DNUT, and the importance is significant as it relates to sales strategies. The confidence level reflects the typical positive investor response to sales promotions, although the long-term impact on the stock may vary.