The Fastest Growing Brands In 2023: ChatGPT, Starry, Zelle, Shein, Tesla, Hulu And More
Portfolio Pulse from Chris Katje
Morning Consult's annual survey lists the fastest growing brands in the U.S. for 2023, with ChatGPT leading overall and OpenAI ranking seventh. Technology and beverage brands dominate the lists, with notable mentions of Tesla, Meta Platforms, Alphabet, and Apple among various age demographics. PepsiCo's Starry and Zelle also feature prominently. The survey's results could indicate gaining consumer interest and potential market share increases for these companies.
December 07, 2023 | 11:07 am
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POSITIVE IMPACT
Apple TV's mention as a fast-growing brand among Millennials suggests increased streaming service popularity, potentially boosting Apple's services revenue.
Apple TV's growth among Millennials could lead to higher subscription numbers and services revenue, likely having a positive short-term impact on Apple's stock.
CONFIDENCE 80
IMPORTANCE 65
RELEVANCE 70
POSITIVE IMPACT
Alphabet's YouTube Shorts and Google brands are recognized for strong growth, suggesting continued dominance in video and online services.
The presence of Alphabet's brands across different age demographics implies a broad and growing user base, which could positively impact stock price in the short term.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 85
POSITIVE IMPACT
Meta Platforms sees Facebook, Instagram Reels, and Meta itself on the fastest growing brands list, reflecting strong brand performance and potential user engagement growth.
Meta's multiple brands appearing on the list could translate to increased user engagement and advertising revenue, positively affecting the stock in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
PepsiCo's Starry beverage is recognized as a fast-growing brand, indicating increased consumer interest and potential market share growth.
The recognition of Starry as a fast-growing brand suggests positive consumer reception, which could lead to increased sales and a positive short-term impact on PepsiCo's stock.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Tesla's appearance as a fast-growing brand among Gen Xers indicates increased brand recognition and potential sales growth in this demographic.
Tesla's inclusion on the list, especially after not being on last year's, suggests growing popularity and could lead to higher sales, positively affecting the stock in the short term.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 75