Disney Kickstarts Beta Version Of 'Hulu Hub' For Bundle Subscribers
Portfolio Pulse from Benzinga Neuro
The Walt Disney Company (NYSE:DIS) has initiated the beta launch of a Hulu and Disney+ integrated streaming experience, known as 'Hulu Hub', within the Disney+ app. This feature allows bundle subscribers to access Hulu's content, including Originals and next-day TV shows, directly from Disney+. Despite the integration, Disney and Hulu apps will continue to operate separately. The full Hulu on Disney+ experience is expected to be released in spring. The move follows Disney's Black Friday promotion offering a discounted bundle subscription.
December 07, 2023 | 11:06 am
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Disney has launched a beta version of 'Hulu Hub' within the Disney+ app, aiming to enhance user experience and potentially increase subscriber retention and growth.
The integration of Hulu content into the Disney+ app could lead to increased convenience for subscribers, potentially improving user satisfaction and retention rates. The move may also attract new subscribers looking for a more seamless streaming experience. The positive impact on Disney's stock could be moderate in the short term as the market assesses user adoption and the potential for increased revenue.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 90