The reported increases in weight per shipment and revenue per shipment are strong indicators of Forward Air's operational efficiency and pricing power. This positive news is likely to be well-received by investors, potentially leading to a short-term increase in stock price. The relevance is high as the data directly pertains to Forward Air's core business metrics. The importance is significant because these metrics are critical for assessing the company's performance. The confidence level is high due to the direct correlation between shipment metrics and financial performance.