Dan Bongino Extends Contract With Cumulus Media's, Westwood One, Recommits To Broadcast Radio
Portfolio Pulse from Benzinga Newsdesk
Dan Bongino has renewed his contract with Cumulus Media's Westwood One to continue hosting his syndicated radio program and podcasts, including 'The Dan Bongino Show'. The radio show, launched in May 2021, now has 356 affiliates and airs in nine of the top 10 US markets. The podcast is a top performer with over 200 million downloads this year and 350 million on Rumble. Cumulus Podcast Network handles distribution, marketing, and monetization of the show. The renewal comes ahead of an unpredictable election cycle, with expectations of continued listener engagement and advertiser interest.
December 06, 2023 | 8:17 pm
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POSITIVE IMPACT
Dan Bongino's contract extension with Cumulus Media's Westwood One for his radio show and podcasts indicates continued content strength and potential revenue growth from advertising and listener engagement.
The contract renewal of a popular show like 'The Dan Bongino Show' suggests a positive outlook for Cumulus Media's content offerings and listener base, which can attract advertisers and drive revenue. The show's significant growth in affiliates and downloads demonstrates its success and potential for further expansion, especially with the upcoming election cycle that tends to increase audience engagement in political content.
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IMPORTANCE 75
RELEVANCE 90