On Dec 12, Google Ads Gambling And Games Policy United States Country-Specifics Will Be Updated; Will Begin To Accept And Run Ads For Lottery-Couriers In Arkansas, Montana, New Jersey And New York
Portfolio Pulse from Benzinga Newsdesk
Google will update its Ads Gambling and Games Policy for the US on Dec 12, allowing ads for lottery-couriers in Arkansas, Montana, New Jersey, and New York.
December 06, 2023 | 7:07 pm
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POSITIVE IMPACT
Google's policy update to accept lottery-courier ads in select states may lead to increased ad revenue from these services.
Google's decision to allow lottery-courier ads in certain states is likely to increase its advertising revenue from these services. As the policy change is specific to lottery-couriers, the impact is significant but not as broad as a more general advertising policy change would be. The confidence in the positive impact is high due to the direct nature of revenue generation from advertising.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 80
POSITIVE IMPACT
Alphabet Inc.'s Google will potentially see a rise in ad revenue as it updates its policy to include lottery-courier ads in four US states.
The update to Google's advertising policy, which is part of Alphabet Inc., is expected to have a positive impact on the company's revenue stream by opening up a new category of advertisers in the form of lottery-couriers. The impact is considered important due to the potential increase in revenue and the confidence level is high as advertising is a core revenue source for Google.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 80