Amazon, Mattel Waltz Into 2024 With 'Wednesday' Themed Dolls, Collectors Sets
Portfolio Pulse from Chris Katje
Mattel Inc (MAT) has entered into a multi-year licensing partnership with Amazon MGM Studios, part of Amazon.com Inc (AMZN), to create and sell dolls and collector sets inspired by the Netflix Inc (NFLX) series 'Wednesday.' The products, including Monster High dolls and Little People Collector sets, will be released in 2024 and will be available on Amazon and other retailers. 'Wednesday' has been a massive hit on Netflix, becoming the most-watched English-language series on the platform and has been renewed for a second season.
December 06, 2023 | 4:00 pm
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POSITIVE IMPACT
Amazon's MGM unit's licensing deal with Mattel for 'Wednesday' themed products may enhance Amazon's merchandise offerings and attract more consumers to its platform.
While the deal is more directly impactful for Mattel, Amazon could see a positive impact from increased merchandise offerings and potential increased traffic to its platform. The success of 'Wednesday' on Netflix suggests that themed products could be popular among consumers.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Mattel's new licensing deal with Amazon MGM for 'Wednesday' themed dolls and collector sets could boost revenue and brand visibility, leveraging the show's popularity.
The licensing deal with Amazon MGM for 'Wednesday' themed products is likely to have a positive impact on Mattel's revenue and brand, given the show's record viewership and renewal for a second season. The anticipation for the themed products could drive investor optimism in the short term.
CONFIDENCE 80
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
Netflix's 'Wednesday' series success has led to a licensing deal between Mattel and Amazon MGM, potentially increasing viewership and subscriber retention.
Netflix indirectly benefits from the licensing deal as it could increase interest in the 'Wednesday' series, potentially leading to higher viewership and subscriber retention. However, the financial impact on Netflix is less direct compared to Mattel and Amazon.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 50