DICK'S Sporting Goods Becomes Official Sporting Goods Retailer Of Notre Dame Athletics In Multi-Year Partnership
Portfolio Pulse from Benzinga Newsdesk
DICK'S Sporting Goods (NYSE:DKS) has entered into a multi-year partnership with Notre Dame Athletics to become the Official Sporting Goods Retailer. The partnership includes fan engagement on digital platforms, social media, and radio, in-game promotions, exclusive experiences, and local youth sports support. Notre Dame coaches and athletes will appear at DICK'S South Bend store, which features Notre Dame merchandise.
December 05, 2023 | 2:10 pm
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DICK'S Sporting Goods' partnership with Notre Dame Athletics could boost brand visibility and potentially increase sales through fan engagement and exclusive merchandise offerings.
The partnership with Notre Dame Athletics is likely to enhance DICK'S Sporting Goods' brand recognition and customer loyalty, particularly in the South Bend area. The association with a prestigious university's athletic program can lead to increased foot traffic in stores and online, driving up sales of Notre Dame merchandise and other sporting goods. The partnership's focus on digital engagement and local community support also aligns with current retail trends, potentially leading to a positive short-term impact on DKS stock.
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IMPORTANCE 70
RELEVANCE 90