OnePlus Launches New Flagship Phone With A Whopping 24GB RAM And Qualcomm's Latest Chipset
Portfolio Pulse from Rounak Jain
OnePlus has launched its new flagship smartphone, the OnePlus 12, featuring 24GB of RAM and Qualcomm's Snapdragon 8 Gen 3 chipset. The device boasts a 6.82-inch Quad HD+ OLED display, 4,500 nits peak brightness, and a camera system tuned with Hasselblad. It competes in price with Alphabet's Pixel 8 Pro and Apple's iPhone 15, both starting at $818, but offers significantly more RAM and storage. The OnePlus 12 also includes features like 100W wired and 50W wireless charging, Wi-Fi 7, and a new vibration motor.
December 05, 2023 | 12:13 pm
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POSITIVE IMPACT
Qualcomm's latest Snapdragon 8 Gen 3 chipset is featured in the new OnePlus 12, potentially boosting Qualcomm's visibility and sales.
The inclusion of Qualcomm's latest chipset in a flagship phone like the OnePlus 12 could lead to increased demand for Qualcomm's products, as it highlights the company's technological advancements and may boost investor confidence in Qualcomm's market position.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
NEGATIVE IMPACT
Apple's iPhone 15 is also priced at $818, similar to the OnePlus 12, but offers less RAM and storage, which could affect consumer preferences and impact Apple's sales.
The OnePlus 12's higher RAM and storage at the same price point as the iPhone 15 could sway some consumers away from Apple's offering, potentially impacting iPhone sales in the short term.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 50
NEGATIVE IMPACT
Alphabet's Pixel 8 Pro is directly compared to the OnePlus 12 in terms of price and features, which could influence consumer choice and impact sales.
The OnePlus 12 is positioned as a direct competitor to the Pixel 8 Pro, both priced at $818. However, the OnePlus 12 offers more RAM and storage, which could make it more attractive to consumers and potentially negatively impact Pixel 8 Pro sales.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 50