Rockstar Games Posts "Our Trailer Has Leaked So Please Watch The Real Thing On YouTube"
Portfolio Pulse from Benzinga Newsdesk
Rockstar Games, a subsidiary of Take-Two Interactive Software, Inc. (TTWO), experienced a leak of their trailer, prompting them to direct audiences to watch the official version on YouTube. The company addressed the situation via a Twitter post.
December 04, 2023 | 11:21 pm
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Take-Two Interactive Software, Inc. (TTWO), the parent company of Rockstar Games, had a trailer for an upcoming game leaked. They are managing the situation by redirecting audiences to the official YouTube channel.
While the leak of a trailer can generate unplanned publicity and may affect the marketing strategy, it is not typically a critical event that would have a significant impact on the stock price. However, the company's response and the audience's reception to the official trailer could influence the perception of the company's control over its content and potentially its stock in the short term.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 80