The Honest Company Inc. Broadens Partnership With Tinuiti, Empowering Continued Growth And Marketplace Expansion
Portfolio Pulse from Benzinga Newsdesk
The Honest Company Inc. [HNST] has expanded its partnership with Tinuiti, a performance marketing firm. Tinuiti will continue to manage The Honest Company's Paid Media, including Paid Search, Shoppable Media, Paid Social, Affiliate, Marketplaces, and Analytics. The collaboration has led to improved media performance and sales, particularly on Amazon, where Tinuiti helped reduce cart abandonment and lower the cost per acquisition for new customers. Tinuiti has also achieved other milestones, such as team expansion, becoming a premier launch partner for Microsoft Advertising Network for Retail, and winning the Microsoft Global Client Partner of the Year Award.

December 04, 2023 | 4:43 pm
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The Honest Company Inc. has strengthened its partnership with Tinuiti, which has led to significant improvements in media performance and customer acquisition, particularly on Amazon. This expanded collaboration is likely to support continued growth and marketplace expansion for HNST.
The Honest Company's expanded partnership with Tinuiti has already shown positive results in terms of sales and customer acquisition efficiency. This is likely to be viewed positively by investors, as it indicates potential for continued growth and improved profitability, which could lead to a short-term increase in HNST's stock price.
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