SiriusXM To Launch On Rivian R1T And R1S Vehicles
Portfolio Pulse from Benzinga Newsdesk
SiriusXM announced a partnership with electric vehicle manufacturer Rivian to integrate SiriusXM's audio entertainment into Rivian's R1T and R1S models in the U.S. starting in 2024. Rivian owners will receive a three-month trial subscription to SiriusXM's service, which will be available through an over-the-air update. The service includes live channels, on-demand content, and personalized recommendations, covering a wide range of music genres, sports, news, entertainment, and comedy.
December 04, 2023 | 3:12 pm
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POSITIVE IMPACT
Rivian's collaboration with SiriusXM to offer an integrated audio entertainment system may enhance customer satisfaction and could be a selling point for its R1T and R1S models.
The addition of SiriusXM's entertainment service is expected to positively impact Rivian's stock in the short term by potentially increasing the appeal of its vehicles and improving customer experience.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 80
POSITIVE IMPACT
SiriusXM's partnership with Rivian to offer its service in R1T and R1S models could increase its subscriber base and enhance brand visibility.
The partnership with Rivian is likely to have a positive impact on SiriusXM's stock in the short term due to the potential for increased subscriber numbers and greater exposure in the growing electric vehicle market.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80