PodcastOne Acquires Exclusive Multiyear Rights To Rabia & Ellyn Solve The Case From Hosts Rabia Chaudry And Ellyn Marsh
Portfolio Pulse from Benzinga Newsdesk
PodcastOne, a subsidiary of LiveOne and listed as PODC on NASDAQ, has acquired exclusive multiyear sales and distribution rights to the true crime podcast 'Rabia & Ellyn Solve the Case' hosted by Rabia Chaudry and Ellyn Marsh. This acquisition adds to PodcastOne's extensive portfolio of podcasts across various genres. The show has nearly one million downloads and 45 episodes since its debut. LiveOne, which owns 80% of PODC common stock, is also listed on NASDAQ as LVO.
December 04, 2023 | 1:46 pm
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POSITIVE IMPACT
LiveOne, owning 80% of PodcastOne's common stock, may see a positive reflection on its value due to the subsidiary's strategic acquisition of a popular podcast.
As the majority owner of PodcastOne, LiveOne is likely to benefit from the subsidiary's growth and strategic content acquisitions, which can lead to increased listener engagement and revenue.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
PodcastOne has acquired exclusive rights to 'Rabia & Ellyn Solve the Case', potentially increasing its market share in the podcasting space and attracting new listeners.
The acquisition of a popular podcast like 'Rabia & Ellyn Solve the Case' is likely to have a positive impact on PodcastOne's listener base and advertising revenue, given the show's existing popularity and the growing interest in true crime content.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 90