Xcel Brands, Inc. And Fashion Icon Christie Brinkley Form Joint Venture
Portfolio Pulse from Benzinga Newsdesk
Xcel Brands, Inc. (NASDAQ:XELB) has announced a joint venture with Christie Brinkley to develop TWRHLL, a new lifestyle and apparel brand. The brand, inspired by Brinkley's fashion experience and her home, Towerhill, aims to promote inclusivity and fun fashion. TWRHLL is set to launch in spring 2024, with Brinkley serving as the face and voice of the brand across retail and livestream channels. Xcel Brands, a major player in the interactive TV market, also owns several other brands and has stakes in Isaac Mizrahi and Longaberger.
December 04, 2023 | 1:05 pm
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POSITIVE IMPACT
Xcel Brands' partnership with Christie Brinkley to launch TWRHLL could enhance its brand portfolio and leverage Brinkley's influence in fashion for increased visibility and sales.
The joint venture with Christie Brinkley is likely to have a positive impact on Xcel Brands' stock in the short term due to the potential for increased brand visibility and anticipated growth in the interactive TV market. Brinkley's status as a fashion icon could attract consumer interest and drive sales, which would be beneficial for XELB's revenue and market position.
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