Activision Opens Up About Skill-Based Matchmaking In Call Of Duty
Portfolio Pulse from Franca Quarneti
Activision, a subsidiary of Microsoft Corp. (NASDAQ:MSFT), addressed the debate on skill-based matchmaking (SBMM) in Call of Duty. They promised a detailed explanation in the coming weeks, acknowledging the community's interest in how skill affects matchmaking. SBMM, which pairs players of similar skill levels, has been criticized for creating less diverse gameplay. The matchmaking system also considers latency, search times, and other factors. The community is awaiting further information following the launch of new seasons for Modern Warfare III and Warzone.
December 01, 2023 | 9:16 pm
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NEUTRAL IMPACT
Microsoft's subsidiary Activision is set to provide more transparency on Call of Duty's matchmaking system, which may influence player satisfaction and game popularity.
Activision's statement on SBMM in Call of Duty could have a neutral short-term impact on Microsoft's stock. While the clarification may improve player experience and potentially boost game popularity, the immediate financial impact is likely limited. The news is relevant as it pertains to a Microsoft subsidiary, but its importance is moderate since it's a single aspect of a larger gaming franchise. The confidence in this analysis is high due to the direct mention of Microsoft and the significance of Call of Duty to its gaming segment.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70