'Electronic Arts Continues To Move Inclusive Gaming Forward' - EA
Portfolio Pulse from Benzinga Newsdesk
Electronic Arts (EA) has announced the open-sourcing of IRIS, a photosensitivity analysis tool, and the pledging of four additional accessibility-related video game patents. IRIS helps identify potential photosensitivity issues in games, benefiting players with epilepsy or similar conditions. The tool is already used in EA SPORTS titles and will be expanded to more content. EA's patent pledge allows free access to patented accessibility technologies, supporting players with disabilities and promoting inclusive gaming. The patents cover systems for automated player control, adaptive tutorials, route navigation, and personalized coaching. EA's initiatives, including the accessibility portal and previous patent pledges, have been positively received by the gaming community.
December 01, 2023 | 4:13 pm
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POSITIVE IMPACT
EA has reinforced its commitment to inclusive gaming by open-sourcing IRIS and pledging four additional accessibility-related patents. These efforts are likely to enhance the company's reputation and could attract a broader audience to its games.
EA's announcement of open-sourcing IRIS and the additional patent pledges demonstrates the company's leadership in gaming accessibility, which is a growing concern among consumers and advocacy groups. This move could improve EA's brand image and attract players who prioritize inclusivity, potentially leading to increased sales and customer loyalty. The positive reception of previous initiatives like the 'Ping System' in Apex Legends suggests that the market responds well to such advancements.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 90