Can Apple and Samsung's AI Innovations Spur Smartphone Sales Growth in 2024?
Portfolio Pulse from Anusuya Lahiri
Analysts from Goldman Sachs and Morgan Stanley predict a resurgence in smartphone sales starting in 2024, driven by new AI capabilities in devices from Apple, Vivo, Xiaomi, and Samsung. Morgan Stanley forecasts a nearly 4% global increase in smartphone shipments in 2024 and a 4.4% rise in 2025. Vivo and Xiaomi have already seen significant sales boosts from AI features, and Samsung plans to include generative AI in its 2024 models. Despite a projected 5% drop in 2023, Goldman Sachs expects recovery in the following years. Smartphones are not seen as facing the same stagnation risks as PCs, due to their shorter replacement cycles and expanding use cases with Edge AI.
December 01, 2023 | 12:33 pm
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POSITIVE IMPACT
Apple Inc is expected to benefit from a resurgence in smartphone sales starting in 2024, driven by AI innovations.
Apple, being a major player in the smartphone market, is likely to see a positive impact on its stock as analysts predict a sales increase due to AI innovations.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
Microsoft's CoPilot might influence smartphone AI applications, potentially impacting the company's relevance in the mobile AI space.
Microsoft's involvement with AI through CoPilot may indirectly benefit from the increased focus on AI in smartphones, though it's less direct than manufacturers.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Samsung Electronics is planning to include generative AI in its 2024 smartphone models, which could boost sales and impact its stock positively.
Samsung's explicit plans to integrate generative AI into its smartphones align with the predicted sales growth, likely resulting in a positive stock impact.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
Xiaomi Corp's AI-integrated flagship model has reported sales six times higher than usual, indicating a positive outlook for its stock.
Xiaomi's successful AI-integrated smartphone sales suggest a positive trend that could reflect in its stock performance.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Xiaomi Corp's AI-integrated flagship model has reported sales six times higher than usual, indicating a positive outlook for its stock.
Xiaomi's successful AI-integrated smartphone sales suggest a positive trend that could reflect in its stock performance.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80