Google's RCS Hits 1B Monthly Users Milestone With Bevy Of New Features — Including One Seemingly Inspired From Apple
Portfolio Pulse from Ananya Gairola
Google's RCS platform in Messages has surpassed one billion monthly active users and introduced new features like Photomoji and custom chat colors. Google is collaborating with the GSMA, which includes Apple, to further develop RCS, including end-to-end encryption and additional features. Apple has agreed to support RCS Universal Profile in 2024 after Google lobbied EU regulators.
December 01, 2023 | 6:43 am
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Apple has committed to supporting RCS Universal Profile in 2024, which may improve interoperability with Android devices and potentially enhance the user experience for iPhone users.
Apple's decision to support RCS Universal Profile could lead to improved messaging capabilities between iPhone and Android devices, potentially increasing customer satisfaction for iPhone users. This move may also be seen as Apple adapting to regulatory pressures and industry standards, which could have a positive impact on its public image and user base.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Google's RCS platform hits 1 billion users and rolls out new features, indicating strong user engagement and potential for increased market share in messaging services.
The milestone of 1 billion users for Google's RCS platform suggests a growing user base and engagement, which could lead to increased usage of Google's services and potentially more ad revenue. The introduction of new features may also attract more users and increase the time spent on the platform.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 90
POSITIVE IMPACT
Alphabet's subsidiary Google's RCS platform surpasses 1 billion users, with new features likely to enhance user experience and engagement, positively impacting Alphabet's long-term growth.
As Alphabet is the parent company of Google, the success of the RCS platform directly contributes to Alphabet's overall performance. The positive user reception and the addition of new features are likely to improve customer satisfaction and retention, which can contribute to Alphabet's growth in the communication services sector.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 90