RepairSmith By AutoNation Rebrands To AutoNation Mobile Service
Portfolio Pulse from Benzinga Newsdesk
AutoNation, Inc. (NYSE:AN) has rebranded RepairSmith by AutoNation to AutoNation Mobile Service following its acquisition earlier this year. The service offers on-site vehicle care by certified TechXperts, providing convenience and a range of benefits such as Upfront Service Pricing and a Repair Guarantee. It caters to individual customers, fleet operators, car rental agencies, and dealership partners, aiming to enhance its After-Sales business and customer service experience.
November 30, 2023 | 9:29 pm
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AutoNation has rebranded its recently acquired RepairSmith service to AutoNation Mobile Service, aiming to enhance its After-Sales business and improve customer experience with on-site vehicle care.
The rebranding of RepairSmith to AutoNation Mobile Service is a strategic move to leverage AutoNation's brand recognition and expand its service offerings. The focus on convenience and quality service is likely to attract new customers and strengthen loyalty among existing ones, potentially leading to increased revenue from the After-Sales segment. The announcement is directly related to AutoNation and is significant for investors as it indicates the company's commitment to growth and customer satisfaction.
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