'Friends' Viewership Surges After Matthew Perry's Death: Could There Be Any Greater Tribute?
Portfolio Pulse from Chris Katje
'Friends' has seen a surge in viewership on Warner Bros. Discovery's Max streaming platform following the death of actor Matthew Perry on October 28. Nielsen data shows a 31% increase in minutes watched for the week of Oct. 23 to Oct. 29, compared to the previous week. This event could potentially impact Warner Bros. Discovery's stock as increased viewership may translate to higher engagement and potentially more subscribers.
November 30, 2023 | 4:20 pm
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Warner Bros. Discovery's Max platform has experienced a significant increase in viewership for 'Friends' after Matthew Perry's death. This could lead to higher user engagement and potentially more subscribers, positively impacting WBD's stock in the short term.
Historically, the death of a popular actor can lead to increased viewership of their work. For Warner Bros. Discovery, this surge in 'Friends' viewership could translate to higher streaming metrics, which are key performance indicators for streaming platforms. This positive sentiment and potential increase in subscribers could lead to a short-term uptick in WBD's stock price.
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IMPORTANCE 70
RELEVANCE 80