Lucid Considered Tesla-Like Yoke Steering For Gravity SUV But Eventually Dropped It For A 'Squircle'
Portfolio Pulse from Anan Ashraf
Lucid Group Inc (LCID) considered but ultimately rejected a yoke steering wheel for its Gravity SUV, opting instead for a 'squircle' shaped wheel. The decision was based on concerns about operability. Tesla Inc (TSLA) offers a yoke steering wheel as an option for its Model S and X vehicles. Lucid unveiled the Gravity SUV at the LA Auto Show, with production starting in late 2024 and prices beginning under $80,000.
November 30, 2023 | 8:16 am
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NEUTRAL IMPACT
Lucid's decision to use a 'squircle' steering wheel over a yoke for the Gravity SUV reflects the company's focus on operability and user experience.
Lucid's choice of steering wheel design is a detail that may influence consumer perception but is unlikely to have a significant short-term impact on the stock price. The decision shows attention to user experience, which could positively affect brand image and long-term sales.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 80
NEUTRAL IMPACT
Tesla offers a yoke steering wheel as an option for its Model S and X vehicles, contrasting with Lucid's decision for a traditional wheel shape.
The mention of Tesla's yoke steering wheel option in comparison to Lucid's design choice highlights differences in company strategies but is not a major factor likely to affect Tesla's stock in the short term. It's a minor product feature that has already been in the market.
CONFIDENCE 70
IMPORTANCE 40
RELEVANCE 50