'Netflix Says Rockstar Games' "Grand Theft Auto: The Trilogy – The Definitive Edition" Coming To Netflix On Dec 14' - Variety
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Netflix announced that 'Grand Theft Auto: The Trilogy – The Definitive Edition' will be available on its platform for mobile users starting December 14, at no additional charge. The games, developed by Rockstar Games, a subsidiary of Take-Two Interactive, include 'Grand Theft Auto III,' 'Vice City,' and 'San Andreas.' This move is part of Netflix's strategy to enhance its service value by including games without extra fees, ads, or in-app purchases. The addition is expected to boost customer engagement, which aligns with Netflix's ambitious plans to significantly grow engagement over the next few years. The games join over 80 mobile games on Netflix, including several based on its original series and films.
November 29, 2023 | 5:11 pm
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Netflix's addition of 'Grand Theft Auto: The Trilogy' to its mobile gaming service is expected to enhance user engagement and service value, potentially attracting new subscribers and retaining existing ones.
The inclusion of a high-profile game series like GTA is likely to be positively received by the market, as it could lead to increased user engagement and time spent on the platform, which is critical for Netflix's growth strategy.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Take-Two Interactive, through its subsidiary Rockstar Games, is partnering with Netflix to bring 'Grand Theft Auto: The Trilogy' to Netflix's mobile platform, which may increase the game's visibility and reach.
While the financial impact on Take-Two Interactive may not be direct, the increased exposure and potential new user base through Netflix could positively influence the company's brand and future sales.
CONFIDENCE 75
IMPORTANCE 50
RELEVANCE 60