Binge-Watch And Chill: Instacart Adds Peacock Premium To Its Subscription Perks
Portfolio Pulse from Nabaparna Bhattacharya
Instacart (Maplebear Inc.) announced that its Instacart+ members in the U.S. now have access to Peacock Premium at no additional cost. Peacock is NBCUniversal's streaming service, which is a subsidiary of Comcast Corporation. The partnership includes a custom spot featuring content from Peacock, and it comes at a time when TV viewing and grocery delivery peak during the holiday season. Instacart's stock (CART) rose by 2.36% to $26.06 following the news.
November 29, 2023 | 5:25 pm
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POSITIVE IMPACT
Instacart's partnership with Peacock Premium is expected to enhance the value of its Instacart+ subscription, potentially attracting more customers and increasing user engagement.
The addition of Peacock Premium to Instacart+ subscriptions at no extra cost is likely to be perceived positively by both current and potential subscribers, which could lead to increased customer retention and acquisition. The immediate positive reaction in stock price suggests that the market views this partnership as beneficial for Instacart's growth and competitive positioning.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
Comcast Corporation, the parent company of NBCUniversal, may see increased viewership and subscriptions for its Peacock Premium service through the partnership with Instacart.
The partnership with Instacart could lead to increased exposure and subscriptions for Peacock Premium, especially during the holiday season when media consumption is high. While the direct financial impact may be moderate, the strategic value in terms of customer reach and market penetration could be significant for Comcast.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70