The partnership with the NHL is likely to have a positive impact on PENN's stock in the short term due to the potential for increased brand exposure and user engagement. The NHL's large and dedicated fan base could translate into higher traffic and revenue for PENN's betting platforms. The news is directly related to PENN's core business and strategic growth, hence the high relevance and importance scores. The confidence score reflects the generally positive market response to such partnerships, although the actual impact on financials can vary.