Share buybacks often signal a company's belief that its stock is undervalued and can lead to an increase in the stock price in the short term due to the reduction in the number of shares outstanding and the positive signal it sends to the market. Given the record-low prices at which LQR House repurchased shares, this could be perceived as a strong vote of confidence by the company in its own stock, potentially leading to a positive short-term impact on the stock price.