The Kraft Heinz Not Company Launches First-Ever, Plant-Based KRAFT Mac & Cheese
Portfolio Pulse from Benzinga Newsdesk
The Kraft Heinz Not Company LLC, a joint venture between Kraft Heinz (NASDAQ:KHC) and NotCo, has launched KRAFT NotMac&Cheese, marking the first plant-based version of KRAFT Mac & Cheese in the U.S. This is the third plant-based food innovation from the collaboration within a year, reflecting the companies' commitment to expanding their plant-based food offerings.
November 29, 2023 | 11:03 am
News sentiment analysis
Sort by:
Ascending
POSITIVE IMPACT
Kraft Heinz has launched a plant-based version of its iconic Mac & Cheese in partnership with NotCo, potentially appealing to the growing market of health-conscious and vegan consumers.
The launch of KRAFT NotMac&Cheese is likely to have a positive short-term impact on Kraft Heinz's stock (KHC) as it demonstrates the company's innovation and expansion into the growing plant-based food sector. This move aligns with consumer trends towards healthier and sustainable options, which could increase sales and improve brand perception.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 90