Accenture to Acquire Rabbit's Tale for Terms Undisclosed to Strengthen Its Creative & Digital Customer Experience Capabilities in Southeast Asia
Portfolio Pulse from Benzinga Newsdesk
Accenture (NYSE:ACN) is set to acquire Rabbit's Tale, a Bangkok-based agency, to enhance its creative and digital customer experience capabilities in Southeast Asia. This acquisition will bolster Accenture Song's regional services in creative, brand, and data, aiding clients in Thailand to optimize digital experiences for growth.

November 29, 2023 | 7:24 am
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Accenture's acquisition of Rabbit's Tale is expected to enhance its creative and digital customer experience services in Southeast Asia, particularly benefiting clients in Thailand.
The acquisition of Rabbit's Tale by Accenture is likely to be viewed positively by investors as it strengthens the company's position in Southeast Asia, a region with high growth potential. The enhancement of Accenture Song's capabilities could lead to increased business opportunities and revenue growth in the region.
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