AWS announced Amazon Q, a generative AI-powered assistant for the workplace, designed with enterprise-grade security and privacy. Amazon Q can be tailored to a customer's business, providing employees with answers, content generation, and action-taking capabilities using company data and expertise. It integrates with AWS services and applications like BI, contact centers, and supply chain management. Amazon Q is available in preview, with specific features already generally available or coming soon. The announcement was made at AWS re:Invent, highlighting Amazon Q's potential to transform how work is done by leveraging AWS's extensive knowledge and experience. Customers like Accenture, BMW Group, Gilead, Mission Cloud, Orbit Irrigation, and Wunderkind have expressed excitement about using Amazon Q.