The free game offer is a marketing strategy that could temporarily increase user engagement and attract new users to the Ubisoft Connect platform. However, the impact on the stock price is likely to be neutral in the short term as it is a limited-time promotion and not indicative of long-term financial performance. The discontinuation of online services for older games reflects a shift in focus to newer technologies and may be seen as a natural progression, but it could also disappoint fans of the affected games, potentially leading to a minor negative sentiment among a segment of the consumer base.