Google Says Will Begin Enforcing Updated Personalized Ads Policy On Feb 28, 2024, And It May Take About Six Weeks To Ramp Up To Full Enforcement; "Credit In Personalized Ads" Policy Will Be Expanded To Cover "Consumer Finance In Personalized Ads"
Portfolio Pulse from Benzinga Newsdesk
Google announced it will start enforcing its updated personalized ads policy on February 28, 2024, focusing on credit in personalized ads, which will be expanded to include consumer finance. The full enforcement ramp-up is expected to take approximately six weeks.
November 28, 2023 | 3:38 pm
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NEUTRAL IMPACT
Google's updated personalized ads policy may impact ad revenues as advertisers adjust to new regulations. Full enforcement to start on Feb 28, 2024, with a six-week ramp-up.
While the policy change indicates Google's commitment to regulatory compliance, it may initially disrupt advertisers who need to adjust their strategies, potentially impacting Google's ad revenue in the short term. However, the long-term effects are uncertain, and the company is likely to adapt quickly.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80
NEUTRAL IMPACT
Google's updated personalized ads policy may impact ad revenues as advertisers adjust to new regulations. Full enforcement to start on Feb 28, 2024, with a six-week ramp-up.
Similar to GOOG, as Alphabet Inc. is the parent company of Google, the updated ads policy could lead to a temporary disruption in ad revenue. The score remains neutral due to the uncertainty of the long-term impact and the company's ability to manage regulatory changes effectively.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80