Google Says In Feb 2024, Will Update Personalized Ads Policy To Introduce New Limitations On Personalized Ads For Consumer Financial Products & Services
Portfolio Pulse from Benzinga Newsdesk
Google has announced that in February 2024, it will update its personalized ads policy to include new limitations on personalized ads for consumer financial products and services, according to Reuters.
November 28, 2023 | 3:37 pm
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NEGATIVE IMPACT
Google's upcoming policy change may lead to a decrease in ad revenue from financial products and services, potentially impacting short-term earnings.
The policy change directly affects Google's ad platform, which is a significant source of revenue. Limitations on ads could lead to a reduction in ad sales in the financial sector, potentially decreasing overall ad revenue.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80
NEGATIVE IMPACT
Google's upcoming policy change may lead to a decrease in ad revenue from financial products and services, potentially impacting short-term earnings.
The policy change directly affects Google's ad platform, which is a significant source of revenue. Limitations on ads could lead to a reduction in ad sales in the financial sector, potentially decreasing overall ad revenue.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80