TransUnion And FreeWheel Announce Expanded Partnership To Improve Audience Match Rates In TV Advertising Ecosystem
Portfolio Pulse from Benzinga Newsdesk
TransUnion (TRU) and FreeWheel have announced an expanded partnership aimed at improving audience match rates within the TV advertising ecosystem. This collaboration will leverage TransUnion's data and insights to enhance FreeWheel's capabilities in targeting and measuring TV audiences more effectively.
November 28, 2023 | 1:04 pm
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TransUnion's expanded partnership with FreeWheel is expected to enhance its presence in the TV advertising market by providing better audience targeting and measurement solutions.
The expanded partnership with FreeWheel is likely to be viewed positively by investors as it could lead to increased usage of TransUnion's data services, potentially boosting revenue. The focus on improving TV advertising effectiveness is a growing market, and TransUnion's role in it could enhance its competitive position.
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