Apple's NameDrop Feature Is The Latest Victim Of Misinformation: This Time, Police Departments Are The Source
Portfolio Pulse from Rounak Jain
Apple Inc.'s (AAPL) new NameDrop feature, introduced in iOS 17.1 and watchOS 10.1, is being misrepresented by police departments in several states, leading to misinformation about its functionality. Contrary to police claims that devices can share contact information by just being in close proximity, NameDrop actually requires devices to be nearly touching and both unlocked, with a prompt for consent. The incorrect information has spread widely on social media, including on Facebook, owned by Meta Platforms Inc. (META).
November 28, 2023 | 12:41 pm
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NEUTRAL IMPACT
Apple's NameDrop feature is misrepresented by police, causing misinformation about its contact sharing process.
The misinformation could lead to some users disabling the feature, potentially reducing its adoption. However, Apple's strong brand and the clarification of the feature's actual functionality are likely to mitigate any significant negative impact on AAPL stock in the short term.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 80
NEUTRAL IMPACT
Meta Platforms Inc.'s Facebook is where the misinformation about Apple's NameDrop feature has been widely shared.
While the misinformation was spread on Facebook, it is not directly related to Meta's operations or services. The impact on META stock is likely to be neutral in the short term, as the platform is often used for information dissemination, both accurate and inaccurate.
CONFIDENCE 80
IMPORTANCE 40
RELEVANCE 30