Macy's Thanksgiving Day Parade Hits All-Time Viewership Record: Here's How Many People Watched
Portfolio Pulse from Chris Katje
The 2023 Macy's Thanksgiving Day Parade broadcasted by NBC, a Comcast Corporation (NASDAQ:CMCSA) network, set a new viewership record with 28.5 million viewers, a 6% increase from the previous year. It was the most-watched entertainment program of 2023 on linear television. The parade's success, along with high viewership for 'The National Dog Show' and the NFL Thanksgiving Night Game on NBC and Peacock, could positively impact Comcast's brand and viewership metrics. Macy's Inc (NYSE:M), as a key sponsor, could benefit from increased brand awareness and marketing.
November 27, 2023 | 5:00 pm
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POSITIVE IMPACT
Comcast Corporation's NBC network aired the 2023 Macy's Thanksgiving Day Parade, achieving a record viewership of 28.5 million. The event's success, along with other high-profile broadcasts, could positively influence Comcast's advertising revenue and brand strength.
The record viewership of the Macy's Thanksgiving Day Parade and other popular broadcasts on NBC and Peacock could lead to increased advertising revenue and a stronger brand presence for Comcast, which is likely to have a positive short-term impact on CMCSA's stock price.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
Macy's Inc, as the key sponsor of the record-breaking 2023 Macy's Thanksgiving Day Parade, could experience enhanced brand awareness and marketing benefits from the event's success.
Macy's Inc's role as the key sponsor of the parade that achieved all-time high viewership is likely to enhance the company's brand awareness and marketing effectiveness, which could have a positive short-term impact on Macy's stock price.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80