PATHE CINEMAS And IMAX Expand Strategic Partnership With Agreement Spanning Five New IMAX Systems And Content Slate
Portfolio Pulse from Benzinga Newsdesk
PATHE CINEMAS and IMAX Corporation have expanded their partnership with an agreement for five new IMAX with Laser systems in Europe, primarily France, and a three-picture slate agreement with PATHE LIVE for distribution across the IMAX network. The deal includes the release of a Filmed for IMAX ballet, 'Swan Lake', by Paris Opera and PATHE LIVE. IMAX continues to perform well in France, matching its highest grossing year at the French box office since 2019. The partnership between PATHE CINEMAS and IMAX dates back to 2010, with 26 locations across Europe and Morocco.
November 27, 2023 | 1:41 pm
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IMAX Corporation expands its European presence with PATHE CINEMAS, adding five new IMAX with Laser systems and a content distribution deal for three PATHE LIVE films, including a Filmed for IMAX ballet performance.
The expansion of IMAX's partnership with PATHE CINEMAS is likely to have a positive short-term impact on IMAX's stock price. The deal not only increases IMAX's presence in the European market but also diversifies its content portfolio, which could attract more customers and potentially increase revenue. The historical success of the partnership and the positive performance in the French market further support the potential for a positive impact.
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